Cookie Policy

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

For cookies relating to Google services (including analytics and advertising) – users who consent to our site can learn more about how tracking information is used in their Privacy & Terms. Please visit this resource for more information.  

Types of Cookies we use

We use the following categories of cookies:

  • Essential cookies — Required for the website to function (e.g., security, page navigation). These do not require consent.

  • Analytics cookies — Help us understand how visitors use our site so we can improve performance.

  • Marketing cookies — Used by us and third‑party partners (including Google and other search engine providers) to deliver personalised advertising and measure campaign effectiveness.

Analytics and marketing cookies only run if you give consent.

How Google and other search engines use your data

When you consent to analytics or marketing cookies, Google (and other search engines) may collect data through technologies such as cookies, device identifiers, and pixel tags. This data may include:

  • pages you visit

  • your device and browser type

  • IP address

  • interactions with ads or content

Google may combine this data with information from other Google services to personalise ads, measure performance, and improve its products. You can learn more about how Google and other search engines use your data on their websites.  

Why We Use These Cookies

We use cookies to:

  • understand how visitors use our website

  • improve site performance and user experience

  • show relevant ads to people who may be interested in our services

  • measure the effectiveness of our advertising campaigns

We only use analytics and marketing cookies if you opt in.

Your Consent Choices

When you visit our website, you are shown a cookie banner that allows you to:

  • Accept all cookies

  • Reject non‑essential cookies

  • Manage your cookie settings

You can change your preferences at any time by selecting “Cookie Settings” in the footer of our website.

Withdrawing Consent

You can withdraw consent at any time. If you withdraw consent, analytics and marketing cookies will stop running and Google will no longer receive data from your visit.

Third‑Party Cookies

Some cookies are set by third parties such as Google. These third parties may use your data to:

  • personalise ads

  • measure ad performance

  • provide analytics services

We do not control these cookies directly, but we ensure they only run after you have given consent.

How to Control Cookies in Your Browser

You can also block or delete cookies through your browser settings. Instructions for common browsers:

  • Chrome

  • Safari

  • Firefox

  • Edge

Blocking cookies may affect how our website functions.

Manage cookie preferences

Cookie Settings

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.