LinkedIn is a crucial tool for jobseekers and recruiters alike.
As of 2026, 47.5 million people in the UK alone are using LinkedIn! This includes up to 77% of recruiters, who are using LinkedIn throughout the hiring process to connect with potential candidates and learn more about their experience.
With so many users vying for attention on the platform every day, you have to be strategic to stand out. This means that using the platform consistently is essential for finding your next role.
Even if you would prefer not to post your own content, there are a lot of other ways you can optimise your LinkedIn presence, get noticed, and create new professional opportunities.
Connect with the right people
The first step is simple: ensure the right people are seeing your profile. Consider your career goals, your industry, and the companies you want to work for in the future, and then cultivate your LinkedIn network accordingly.
Key people to connect with on LinkedIn include:
- Industry leaders: build a credible network of thought leaders and executives within your field.
- Peers in your field: stay informed about current trends and issues in your industry.
- Professionals at the organisations you want to work for: make yourself known to stay front-of-mind for future opportunities.
- Industry-specific recruiters: help external recruiters to stay up to date on your achievements and professional experience.
By creating a strong network, you can get noticed on LinkedIn by relevant people and make your career goals a reality.
Engage with quality content
It’s not just about what you post, it’s about how you engage with your network. Commenting strategically helps to boost your visibility by introducing you to a whole new audience – Forbes reported that some users are seeing 30-75 times more impressions from comments than likes.
LinkedIn is clearly prioritising comments, as they are rolling out a new ‘Follow’ button beside comments, creating more opportunities to connect with relevant people. Keep your eyes peeled for this appearing on your field!
Be intentional about the comments you leave. Think about the audience you want to reach, and engage with people you want to build a relationship with. Share your expertise and experiences on their posts to demonstrate your professional value to their network.
Avoid basic responses like “Great post”. Instead leave a comment that adds insight to the original post, for example:
- A similar situation you’ve experienced, with clear results;
- A thoughtful, open question to start a conversation;
- A relevant article or link that expands the conversation;
Be Consistent
To get noticed on LinkedIn, it needs to be a part of your everyday routine. Posting once and disappearing for weeks won’t make you visible to potential employers.
Be consistent in your activity to get the most out of the platform and the algorithm. This routine can be as simple as 10-15 minutes a day spent browsing your feed and leaving comments on 3-5 posts. Focus on engaging with people who have an audience you want to tap into. If you find yourself consistently interacting with the same people, strike up a conversation by direct messaging them.
Create an impactful profile
Your profile is the first impression a recruiter or potential employer has of you, so it’s important to optimise it for success. Here are the most important parts of your LinkedIn profile to focus on.
Headline
Your headline is visible in search results and comments – so make it a good one! It should advertise your skills using terms that will catch the eye of potential employers. For example, look at job descriptions for roles you want to apply for and use key terms that employers are looking for.
About Section
The About Section is an opportunity to expand on your professional experience, just as you do on your CV. Unlike a CV, your LinkedIn About Section should be written in the first person.
Highlight your specialist skills and back up your claims with examples of your past experiences and successes. Again, think about the key terms that recruiters for your dream role are looking for and use these terms to grab their attention.
Avoid overused buzzwords that don’t demonstrate your accomplishments. ‘Dedicated’, ‘teamwork’ and ‘hard-working’ have become clichés. Instead, be specific about your skills.
Experience
When filling out your job history, provide concrete examples of your success in previous roles to highlight your career progression. Don’t forget to add in any awards or accolades you received while in the role.
Recommendations
If it won’t create conflict in your current workplace, you can ask former colleagues and employers to share their positive experiences of working with you to build a clearer picture of what you can bring to the table in a future role.
You can also ask former colleagues to endorse you for specific skills that you’ve demonstrated in the past. Make these endorsements relevant to the skills employers are looking for in the roles you will apply for.
Cultivating a consistent, visible presence on LinkedIn will help you get noticed by recruiters and potential employers when seeking new professional opportunities.
By keeping your profile up to date and aligned with your CV, engaging thoughtfully with the right people, and maintaining a consistent routine, you can harness the ever-growing power of LinkedIn and stand out from the crowd in your next job search.
If you aren’t sure where to start in building a polished LinkedIn profile, our team would love to help. We can prepare a LinkedIn profile in line with your objectives and experience, so that you can feel confident about making the best first impression with potential employers.